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SHAPE Speakers & Events
If the theme of Shape created the structure for the 2007 IDSA Midwest conference, then its speakers gave it the soul. To fully articulate what it means to give form to objects, stories, and experiences we brought together one of the most diverse groups of professionals in recent memory. Traditional industrial design speakers were well represented by industry stars like John Barrett and Scott Wilson. “Nontraditional” speakers included Megan McGinley and Max Erdenburger from Brand New School and Kat Street from Crispin Porter. While all came from different starting points the passion for creating a unique vision was consistent. In the end, Shape’s speakers did exactly what all good presenters do: challenge your thinking and inspire you to create great work.
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John Barratt
President and CEO, Teague
Shape Global Design |
| As the President and CEO of Teague, John Barratt is responsible for positioning the company for future success and building upon Teague's rich heritage. During his four years in this position, Barratt has guided Teague in building and strengthening partnerships with some of the world’s leading brands. The result of these collaborative partnerships is design work that has been recognized with a growing roster of international design awards.
Born in the UK, Barratt began his career in 1990, working as a product designer at Exatiss Concept Design in Paris, France. After nearly five years of product development and international business relationship management in France—having experiencing an initial taste of both the highs and lows of French design consulting—he moved to Philips Design in Holland. At Philips, Barratt worked under Stefano Marzano, learning how to design at a truly world class level; the move proved to be a career defining step.
Barratt spent five years at Philips, holding leading positions in their Hong Kong, Eindhoven, and New York Studios. In his final role, as Strategic Design Manager, Barratt’s focus was twofold: to establish and implement a coherent brand language across Philips’ ranges of telecommunication products; and to initiate, mentor, and implement a future-focused Ideation Process for the burgeoning mobile phone market.
Barratt’s global experience and both operational and strategic roles at Philips Design facilitated his move to Teague in 1999; he also credits his work at Philips with the discovery of his true passion – building, leading and inspiring great teams to achieve extraordinary results.
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Scott Wilson
Design Director, Motorola and MOD
Shape a Career
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| Ever wonder what a well regarded designer's portfolio looks like when they go to interview? Scott Wilson of Motorola and MOD will share his approach for telling his story.
Scott Wilson is an accomplished designer experienced in developing iconic, industry leading products. His alternating experience within three consulting firms and four global corporations has provided him with the skills necessary to navigate through corporations and industries consistently delivering compelling consumer concepts to market.
A former Global Creative Director at Nike and Design Director at Motorola, Wilson's work has spanned dozens of brands and a wide variety of industries. His work has been exhibited in museums and competitions including the Cooper-Hewitt National Design Triennial, MOMA, MCA and Chicago Athenaeum. His products have appeared in countless magazines and graced the covers of many international journals and volumes. He has been profiled in Intramuros, ID Magazine, INNOVATION Magazine, ELLE Decor, the reddot Yearbook, Metropolis, Monitor Magazine and many others. In January of 2000, Wilson was profiled when ID Magazine selected the Top 40 Designers under 30. And in October 2006, Fast Company selected Wilson as one of their Masters of Design.
Over the past 6 years his work has received wide recognition around the globe collecting over 40 international design awards from organizations like IDEA, ID Magazine, iF, reddot, and D&AD. More important than accolades from his peers and the design press however, is the fact that his designs consistently are market successes and are cherished by users, the only opinions that truly count.
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Alex Burnard
Creative Director, Crispin Porter + Bogusky
Shape a Brand Message |
| For the last nine years Burnie has lived/worked at Crispin Porter + Bogusky-- the advertising-world pioneers that have created innovative brand stories for Burger King, Mini, and Volkswagen-- and it's kind of like how he always imagined advertising should be. At Crispin, he first carved out a name for himself with his work for AND1, for which he created the AND1 Mixtape and was responsible for leading a small crew of guys through the US shooting and editing the first four tapes. Next up was work for the truth brand (the most successful anti-tobacco brand in history) where he made the Bodybag spot that featured real footage of a team of kids dropping 1200 bodybags on the door of Phillip Morris.
Burnie's work for GT Bicycles, Molson beer, the launch of MINI, IKEA and several other clients has left him with a ton of awards from basically every award show that exists. More importantly, the work worked and has been talked about in Time, Newsweek, New York Times, 60 Minutes, ESPN Sportscenter and countless other media channels. During his time at CP+B the agency has been named Agency of the Year four times.
Today, Burnie is a co-creative director on the Coca-Cola Zero, ask.com, Shimano, Giro and Bell Helmet accounts. Burnie is also a teacher at the Miami Ad School and has lectured around the world. His latest project is the year and half long creation of Hoopla, the first ever book about Crispin Porter + Bogusky - in book stores now.
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Chris Conley
Co-founder/Director, Gravity Tank
Professor, Instutute of Design, IIT
Shape Innovation |
| Co-founder and Director, Gravity Tank and Professor and Product Track Lead at the Institute of Design will direct a discussion panel focused on how innovation is shaped in major companies today.
Chris is the founding director of Gravity Tank and also leads the Human-Centered Product Design track at the Institute of Design (ID) in Chicago. He has over fifteen years of experience helping some of the world’s most influential companies change the way they develop new products and services. At the Institute of Design, he educates a new kind of design professional – one with the potential to work throughout an organization to lead initiatives that improve the customer experience and the bottom line. At Gravity Tank, Chris has helped companies like Office Max, Goodyear, and Samsung work differently to define and launch successful new products and services. Chris holds a Master of Science of Design degree from ID and an engineering degree from the Illinois Institute of Technology. Chris is a regular contributor to design conferences and competitions worldwide and was the 2006 Chair of the IDEA/BusinessWeek Awards.
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Christian Trifilio
Design Director, Worrell
Shape Exploration |
| Christian Trifilio is the design director at Worrell, a design consultancy based out of Minneapolis. Outside of it's traditional client based work, Worrell utilizes blue sky projects as a way to energize its employees, learn about new industries, and as a selling tool for new clients. One of these projects is Five to Nine, a PDF magazine that showcases the team's creative outlets. Trifilio will be speaking to the conference about Worrell's blue sky work. |
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Megan McGinley & Max Erdenberger
of Brand New School
Shape a Story
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| Learn how to move beyond 3D and construct your message in multiple dimensions with some thoughts from Brand New School.
Megan McGinley and Max Erdenberger are creatives at Brand New School in Los Angeles. With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration.
In the past twelve months, directing commercials for VW, Toyota, Target, Vodafone, Coca-Cola, Pepsi, and EA Sports, Brand New School has worked with agencies such as Arnold Worldwide, Wieden+Kennedy, TBWA\Chiat\Day, DDB and JWT. The company has also helmed viral ads for VW, Budweiser, and Adidas. On the music video front, BNS’ clips for The Polyphonic Spree and Muse each earned MVPA nominations with Muse “Hysteria” taking home the MVPA for Best Visual Effects of 2005.
Brand New School has won numerous awards from organizations such as the Art Directors Club, the D&AD, the AIGA, the MVPA, the BDA, and the Type Directors Club (TDC). The company has given lectures and presentations across the United States, as well as in Brazil, Australia and Germany. The work of BNS has been published in publications and books in the UK, the US, Japan, France, Germany, South Korea and Brazil. With its expanded staff and horizons, for its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry.
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Scott Klinker
Head of 3D Design & Designer-in-Residence, Cranbrook
Shape Education |
| Scott Klinker, a professor at Cranbrook, will discuss how progressive design education is shaping to meet current professional needs and industry advancements.
Designer, inventor, entrepreneur and educator, Scott Klinker is passionate about giving form to new cultural ideas. He heads the graduate 3D design program at the world-renowned Cranbrook Academy of Art as Designer-in-Residence, where he also received his MFA in 1996. After years of designing in larger corporate contexts - as an in-house designer at Ericsson, and as senior staff at IDEO - Klinker ventured to Japan in 1999 to lead a product design program at the Kanazawa International Design Institute and founded his independent studio, Scott Klinker Product Design - focused on developing licensed designs for contract furniture, household goods and toys. He moved his practice to Cranbrook in 2001 and began to build partnerships with small, design-driven companies that shared his passion for innovation. In 2004, Scott’s Spaceframe Builder’s Kit for Offi & Co. was selected by Fortune magazine as one of the top 25 products of the year. In 2006, following his first solo exhibition at Cranbrook Art Museum, he was featured as one of Newsweek’s annual ‘Design Dozen’ best new designers. Meanwhile, Scott has been busy organizing and curating exhibitions to promote Design in Kanazawa, Chicago, Detroit, New York and Milan. As an active agent in education, culture and commerce, Scott is building new works, connections and discussions to inspire design culture in America and abroad.
Klinker’s work ranges from the theoretical and experimental to the professional and pragmatic. He claims that ‘Design is best when it is a disciplined process that can choose it’s context.’ He takes great interest in that tension between the imagination and reality, where the imagined is made physical and then confronts an audience, an industry, a market. Therefore, his ideas develop as cultural research first, and then some of these experiments are developed into marketable products with industry partners. For example, his experiments with new production technologies like CNC milling to produce furniture attracted the interest of Context Furniture Inc. who now manufactures and markets Klinker’s Truss Collection made entirely by digital automation. Scott’s experiments with recycleable PET fiber lead to the design of the Spaceframe Builder’s Kit, a large-scale construction toy now made by Offi & Co. His Icon Vending Machine proposed new ways of thinking about mass customization by turning new 3-D printing technologies into a production-on-demand scenario. While Klinker’s work suggests a playful approach to ideas, each of his projects looks carefully at contemporary materials, technologies and social needs to define relevant design problems.
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Jaime and Isaac Salm
Founders, Mio
Shape Sustainability |
MIO was founded by the Salm brothers (Isaac, the numbers guy and Jaime, the design guy) with the objective of combining business rigor with environmentally and socially progressive design. MIO's success is the result of Jaime and Isaac's vision and the contributions of hard working and creative designers, interns, manufacturers, engineers and business professionals.
MIO is a design company dedicated to creating the most sustainable and innovative design experiences in the market. Serving the needs and desires of its loyal customers and consulting clients guides their design, marketing, manufacturing and consulting activities. Guided by the company's philosophy of "Responsible Desire" MIO has introduced design that strategically harnesses the most eco-intelligent aspects of conventional manufacturing, marketing and distribution methods. This approach has resulted in the integration of existing technologies and industries into a profitable value-added system that is both socially and environmentally responsible. |
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Mary Reid
VP of Design, Kohler
Shape Kohler
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Mary started with Kohler Co. in 1983. It was in that year that Kohler Co. transitioned from using outside consultants to an in-house design staff. They went from two Industrial Designers that year to a staff of 40 in 2007.
Mary graduated from one of a few prestigious design schools in the United States, the College for Creative Studies in Detroit Michigan. She took on managing the Kohler Design Team in , reporting to the head of engineering. In time, though, she was able to convince management that design needed to be positioned in the management as an important influencer. Today she reports to the President of Kitchen & Bath Americas, although she does get a lot of discussion with the Chairman & CEO, Herbert Kohler, as he is the real design leader for the company.
Over the years there have been very many accolades and awards for the design group. A prestigious award IDEA (Industrial Design Excellence Award) from IDSA has been awarded six times. The design patents have been numerous. Kohler’s philosophy is to “never copy”. Mary prides herself in this endeavor and has a strong personal commitment to this charge. She pursues Industrial Designers who are strong innovators driven to contribute original work.
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SHAPE Schedule
Friday
10 am - 5 pm
+ Brooks Stevens Rest Stop - Refreshments & studio tour on the way to SHAPE (1 mile west of Hwy 43) More information available here.
+ Take another pit stop in downtown Milwaukee at the MIAD senior show
12 noon
+ SHAPE Opens
+ Kohler Factory Tour 1 (2hr)
1 pm
+ Conference opens at American Club
+ Kohler Factory Tour 2 (2.5hr)
2 pm
+ Matt Zabel of Brooks Stevens Design, Shape the Visceral
+ Martha Cotton of Herbst LaZar Bell, Shape Research
3 pm
+ Jeremy Alexis of the Institute of Design, IIT, Shape Strategy
+ Trek Bicycles ID Team, Shape Form
4 pm
+ Shape Education - Scott Klinker
Head of 3D Design & Designer-in-Residence, Cranbrook
5pm
+ Shape a Career - Keynote - Scott Wilson
Design Director, Motorola and MOD
7 pm
+ Opening Reception at the John Michael Kohler Art Center hosted by Kohler CO.
+ Welcome by Mary Reid, VP of Industrial Design Kohler Co.
Saturday
8am
+ Breakfast hosted by Gravity Tank
9am
+ Shape a Story - Megan McGinley & Max Erdenberger Brand New School
10am
+ Shape Hoopla - Alex Burnard Creative Director, Crispin Porter + Bogusky
11am
+ Student Merit Award Presentations
12noon
+ Lunch hosted by Gravity Tank
12:45pm
+ Portfolio Reviews hosted by Horizon Fitness
2pm
+ Shape Sustainability - Jaime and Isaac Salm, Mio Culture
3pm
+ Shape Inspiration - Christian Trifilio, Design Director, Worrell Design
+ Shape IDSA - Michelle Berryman, IDSA President
4pm
+ Break hosted by IDSA Chicago
4:30pm
+ Shape Innovation Panel Discussion- Moderated by Chris Conley Co-founder/Director, Gravity Tank and Professor, Institute of Design, IIT with Mike Kitz, VP of Product Development, Office Max and Michael Terrill, Sr. Product Manager Bathroom, Furniture and Mirror, Kohler Co. and Steve Elliot
5:30pm
+ Shape Global Design - Keynote - John Barratt, President and CEO, Teague
7pm
+ Awards Ceremony
8pm
+ Awards Ceremony Dinner - The Midwest Honors
+ Student Merit Award Winners
Sunday
9 am
+ Breakfast hosted by Gravity Tank
10 am
+ Portfolio Reviews hosted by Horizon Fitness
12 noon
+ Conference Closed
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