Freddy Allen Anzures graduated from the Industrial Design program at Carnegie Mellon University and was the recipient of the IDSA Student Merit Award in 1999.  In 1997, he completed a six month internship at Converse, designing fashion footwear which led to conducting brand research in the company archive under the director of R&D; eventually presenting an identity strategy proposal to the company president.  An undergraduate project, the noah humidifier, was recognized for its elegant and efficient marriage of form and function as a Student Design Competition Winner at the International Home & Housewares Show in 1998.

Upon graduation, he moved to San Francisco to join the digital media group at frogdesign, with the intent of combining his industrial design roots with the digital space through convergent, multidisciplinary projects.  He worked with Alias/Wavefront, Cingular, Disney, HP, Johnson Controls, Motorola, Nintendo & Target among others throughout a 5 year stint at frog.  His collaborative work with Steven Skov Holt & the frogteam on prana, a future footwear concept for a 1999 SFMOMA exhibition Design Afoot: Athletic Shoes 1995-2000, was recognized for its unique fusion of nature and technology with a Design Distinction in the 2001 I.D. Annual Design Review, as well as coverage on CNN.  His industrial design work on Cariboo, a children's game for Cranium, was a Parenting Magazine Toy of the Year Winner, Oppenheim Toy Portfolio Platinum Best Toy Award, as well as voted one of the 100 Best Children's Toys in 2002 by drtoy.org.

After a string of multidisciplinary projects for major corporations and independent startups that failed to see the light of day, Freddy decided to exit frog.  With the importance of cultivating his interests outside of work, Freddy happened to meet his future colleagues as a DJ at a monthly party they promoted in San Francisco.  He joined the Human Interface Group at Apple in 2004, the group responsible for OS X & iPhone.

Outside of corporate work, Freddy designs flyers & sleeves for Groove Merchant, a world-renowned boutique record store in San Francisco specializing in rare jazz, soul, funk, disco, Latin & hip-hop.  He is also the Art Director for Wax Poetics, a Brooklyn based bimonthly journal focused on all aspects of hip-hop production, record collecting and musical history.

INFLUENCE ECODESIGN

Steve Belletire, IDSA, is an Associate Professor of Industrial Design at Southern Illinois University Carbondale. He began at SIUC in 1997, but he previously spent 27 years as a professional designer in Chicago where he helped create hundreds of products, tradeshow displays, packaging designs, and POP merchandisers for commercial, industrial and consumer companies.

He established a research agenda in ecodesign at SIUC and went on to be a co-author of the Okala 2007 Ecodesign Guide, first published in 2004. In addition to teaching, his current research and consulting activities build on Okala. Recently Steve has been conducting custom workshops to help product teams learn how to integrate ecodesign methodology into their new product processes.

INFLUENCE TRENDS

Michael DiTullo is currently a designer at a small Oregon based company called Nike, where he has worked on a wide variety of innovative products. In 2007 he accepted a position as the design director of Converse Basketball. His team is responsible for a wide range of products from on court performance footwear for athletes like Dwyane Wade, to lifestyle and retro products. Previously DiTullo has been a footwear designer in the Brand Jordan and Sport Culture divisions of Nike. Michael also collaborates with Timing, Vision, Bag and Apparel design whenever possible.

Prior to joining Nike, Michael was a designer at Evo Design where clients included Burton, Bose, VTech, Samsonite, Kodak, and Chantal among others. Before joining Evo, Michael worked as an exterior designer for GAC where he designed several vehicles. He graduated from the Rhode Island School of Design, attended the Cleveland Institute of Art on exchange and studied design in Milan.

Michael has won numerous design awards, freelances actively, teaches from time to time, can sketch an '82 Fire Bird from memory, owns enough shoes and watches to match them with T-Shirts, and geeks out on design way more than anyone should. In his free time, he is a contributor for core77 and works with students when he can. He has also lectured on design process at at Universities, Art Schools, and Corporations such as The Columbus College of Art and Design, The Rhode Island School of Design, and Adobe. His work will be featured in several up coming books. DiTullo lives on the outskirts of Portland with his wife Kristina, who is a painter, and their dog, Louie, who is spoiled.

Shad Hardy is currently the industrial design business development manager for IMAGINiT Technologies. His background includes working for Alias as a project manager to global automotive OEMs. At Ford, Shad was as an Alias modeler on such projects as the new Ford Escape and Mercury Mariner. Early in his career, he worked at General Motors in the prestigious Cadillac design studio as well as the Pontiac and Saturn studios, modeling show car and production exteriors and interiors using Alias AutoStudio. Shad got his start at Arctic Cat right out of art school, designing snowmobiles and ATVs. He holds a BFA from the Milwaukee Institute of Art and Design and an MBA from the University of Phoenix.

After working for TEAMS Design in Germany for five years, Paul opened their first US branch ten years ago in 1998. TEAMS Design now has three further offices worldwide and has also received over 1000 Design awards, a unique achievement.

Paul has had articles published in design and business magazines and is also known for founding and running a ‘extreme debate’ event called Fight Club. He was IDSA District Vice President 2004-2006 and chaired the Midwest Conferences for those years. Together with Deana McDonagh he was responsible for creating the IDSA books ‘Impact, the Synergy of Technology, Business and Design’ and ‘REALIZE – Design Means Business’ in 2005 and 2006. The next book on ecological design is currently being ‘hatched’. Marianne assists Paul in leading the creative team at TEAMS Design in Chicago.

Marianne has 18 years of experience in product development specifically in housewares, personal care products, and electronics.  She has participated in ethnographic research around the globe.  Marianne has won numerous design excellence awards including a Silver IDEA, several Appliance Manufacturer Excellence in Design Awards, and has products in the permanent collection of the Chicago Anthenaeum of Architecture and Design.

Jeff Hayden is business development manager at Bunkspeed. He is spreading the Bunkspeed experience into accounts throughout the entire US as well as abroad. Prior to rendering them speechless, Jeff has sold everything from semiconductors to pipe fittings, but never "had as much fun selling anything" as he has now with Bunkspeed.

Leon Carpenter is technical manager at Bunkspeed. He is spreading the Bunkspeed experience by training and supporting clients around the world. Leon spent more than 10 years as an animator in his past life, and still gets to do it on occasion when putting together promotional material for Bunkspeed. Ask him for his "CGAM demo-reel", after he's done showing you HyperShot.

INFLUENCE RESEARCH

Stefanie Norvaisas, with a degree in Cultural Anthropology, has an expertise in applying methods from the social sciences to support the business of innovation. She is responsible for creating and evolving new methods and tools for gathering data about everyday life. Stefanie has designed and led research that informed new brand, retail and product strategies for clients in the US and worldwide. She also works with researchers around the world to gather information and to ensure that data gathered is relevant, actionable and useful.

INFLUENCE STORYBOARDING

As Gravitytank’s co-founder and design lead Scott has spent the last 8 years figuring out new ways to mock up, model, render and generally visualize compelling product experiences. His hard work has helped create one of the leading innovation firms in the US. Along the way he has been fortunate enough to interact with leading companies around the world including Samsung, Unilever, Goodyear and McDonald’s. His work has touched everything from mobile phones to consumer package goods.

His latest fascination is story boarding. Inspired by the work of Scott McCloud, Mark Andrews and Will Eisner, Scott is searching for new ways of describing products that are more fun and human centric. Story boarding is a quintessential medium for creating a rough draft for a human experience.

Craighton Berman is an industrial designer with gravitytank, where he focuses on rapid visualization of products, interactions, and experiences using storyboarding and scenario development. Recently he has been interested in visual thinking-- using drawing as a medium to work through and clearly illustrate complex ideas. Additionally, Craighton is the Communication Chair for IDSA Chicago, blogs about his creative inspiration at fueledbycoffee.com, and exhibited with DesignBoom.com during the 2007 London Design Festival.